Posts by Ray Tang
Why the ‘Perfect’ Font Won’t Save Bad Signage.
Typography is considered one of the most important aspects of signage design; it’s the most visible part, right? The logic goes something like choose the right font, and your sign will be easy to read. Choose the wrong one and it will dramatically fail. There’s a massive problem with that theory… there is no such…
Read MoreWhy Most Signage Fails Before It’s Even Installed.
Imagine this scenario for a moment. A luxury retail brand commissions sleek, modern signage for its new store; everything aligns with their brand identity. Each design is approved one by one. They feature clean typography, a striking colour palette, and an attention-grabbing aesthetic. On-screen, everything looks perfect. Installation day comes and when the signs finally…
Read MoreThe 5-Second Rule: If You Can’t Understand a Sign That Fast, It’s Useless.
A great sign isn’t just about looking good – it’s about working instantly. If it takes more than five seconds to understand, it’s already failed. People process information quickly, especially when moving. If a sign requires too much effort, such as cluttered layouts, long sentences, or poor contrast, it becomes background noise instead of guidance.…
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