Introducing something new from SignAgent.
We've updated our brand identity to better reflect who we are and who we serve.
About the logo
Our logo is the signature of our brand, visually representing who we are and what we do in a direct and simple way.
The pairing of the wordmark with the icon to the right makes up our logo. The letterforms are bold and uniformly placed, set in a confident geometric sans serif, with the icon to the right that leads the eye forward.
About the tagline
Our tagline is "Lead the Way."
This can be interpreted literally: A wayfinding system leads the way for travellers. It can also be interpreted figuratively: As a company, we lead the way by providing a platform for more efficient sign information and asset management. Our clients also lead the way by embracing digital transformation of outdated processes.
Finally, the tagline is imperative: It's an invitation and a challenge to everyone who plays a role in the creation and implementation of wayfinding and signage programs.
About the icon
Our icon is a dynamic representation of progression and movement.
It is derived from the concept of convergance: Three equilateral triangles converge to form another forward-pointing triangle in the overlapping negative space.
The three individual triangles represent the three primary uses of SignAgent: Design (orange), Build (teal), and Manage (royal blue).
Whether the individual triangles are seen as pointing inward or pointing forward, together they represent a shared purpose: Leading the way.
