Introducing something new from SignAgent.
We've updated our brand identity to better reflect who we are and who we serve.
![Screen Shot 2023-08-22 at 8.27.10 AM Screen Shot 2023-08-22 at 8.27.10 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-8.27.10-AM-300x133.png)
![Screen Shot 2023-08-22 at 8.25.30 AM Screen Shot 2023-08-22 at 8.25.30 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-8.25.30-AM-300x261.png)
![Screen Shot 2023-08-22 at 8.30.21 AM Screen Shot 2023-08-22 at 8.30.21 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-8.30.21-AM-300x294.png)
![Screen Shot 2023-08-22 at 9.08.11 AM Screen Shot 2023-08-22 at 9.08.11 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-9.08.11-AM-300x168.png)
About the logo
![SA_Logo_Multi_RGB_500x92 SA_Logo_Multi_RGB_500x92](https://signagentnew.wpenginepowered.com/wp-content/uploads/2020/02/SA_Logo_Multi_RGB_500x92.png)
Our logo is the signature of our brand, visually representing who we are and what we do in a direct and simple way.
The pairing of the wordmark with the icon to the right makes up our logo. The letterforms are bold and uniformly placed, set in a confident geometric sans serif, with the icon to the right that leads the eye forward.
About the tagline
![Screen Shot 2023-08-22 at 9.37.23 AM Screen Shot 2023-08-22 at 9.37.23 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-9.37.23-AM.png)
Our tagline is "Lead the Way."
This can be interpreted literally: A wayfinding system leads the way for travellers. It can also be interpreted figuratively: As a company, we lead the way by providing a platform for more efficient sign information and asset management. Our clients also lead the way by embracing digital transformation of outdated processes.
Finally, the tagline is imperative: It's an invitation and a challenge to everyone who plays a role in the creation and implementation of wayfinding and signage programs.
About the icon
![Screen Shot 2023-08-22 at 8.56.33 AM Screen Shot 2023-08-22 at 8.56.33 AM](https://signagentnew.wpenginepowered.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-22-at-8.56.33-AM.png)
Our icon is a dynamic representation of progression and movement.
It is derived from the concept of convergance: Three equilateral triangles converge to form another forward-pointing triangle in the overlapping negative space.
The three individual triangles represent the three primary uses of SignAgent: Design (orange), Build (teal), and Manage (royal blue).
Whether the individual triangles are seen as pointing inward or pointing forward, together they represent a shared purpose: Leading the way.