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A passenger is sprinting through the arrivals terminal of a busy airport. They frantically look around for directions to where their connecting flight departs from. They know the sign is somewhere, but they can’t see it. What they don’t realise is it’s hidden behind a giant advertising screen, and by the time they find it,…

Imagine walking through a new city. It’s different to others you’ve visited, no structures to guide your path, no landmarks to catch your eye and no signage marking important spaces. Without them, the streets feel soulless and confusing. Spaces blend together, and you feel disconnected from your surroundings. There isn’t anything to remember the place…

After a few years of renovation and expansion, the local library has reopened. Now equipped with striking architecture, nuanced branding, along with minimalist signage. On the surface everything looks great. Yet, there’s a problem… Over the past few weeks the library staff have been getting reports from visitors that they can’t find anything. The toilets…

Imagine this scenario for a moment. A luxury retail brand commissions sleek, modern signage for its new store; everything aligns with their brand identity. Each design is approved one by one. They feature clean typography, a striking colour palette, and an attention-grabbing aesthetic. On-screen, everything looks perfect. Installation day comes and when the signs finally…

A guest contribution by Jonathan Mugmon Every successful wayfinding project starts with the right team. Yet in many design firms, one person is expected to fill every role, planner, designer, and detailer all at once. That may work for small projects, but in large-scale environments, specialization leads to far stronger results. Through three decades of…